“I AM GRADUATING SOON.”
This is a mildly terrifying thought that I have on a regular basis. I know I can handle the corporate world and have confidence in all that I have to offer it…but this is a huge life change coming up! Frequently I wonder where I am going to settle, what company would be an ideal fit for me…and soon I am in 100% panic-about-the-future mode. I am SO thankful that I am currently enrolled in a course at my university called “Careers in Communication.” Although we are only halfway through the semester, I have already learned a great deal about perfecting my résumé, networking and hunting for the perfect job.
As I hunt for this seemingly mythical, picture-perfect job, I have learned that I need to be as critical of the companies I apply for as they will potentially be of me as a candidate.
Recently, I stumbled across a job opportunity that I feel would fit my recently graduated hand like a glove. The job is in Manhattan, my old stomping ground, and is for a company I trust to provide me with free 2-day shipping and great products for great prices. The parent company of the job listing is Amazon.com, specifically a subsidiary of Amazon called MYHABIT.com. The MYHABIT.com home page has a quick little blurb “about the company” that I feel would be helpful to share here.
“MYHABIT is a private fashion sale site offering up to 60% off hand-picked selections from designer and boutique brands. Founded by Amazon.com, MYHABIT sets a new standard in convenience, offering free, instant membership; fast, free shipping on U.S. orders as well as fast $25 international shipping to 50+ countries. The site also offers shoppers a complete fashion experience including 360-video shot on models, lavish photography and editorial segments.”
When a visitor lands on MYHABIT.com for the first time, he or she is greeted by a nice, simply laid out log-in page (see screenshot).There is a picture of a stylish couple cropped on the right-hand side of the page, a short tagline reading “Sought-after brands. Membership-only prices,” as well as two ways to sign-in/up. Appeal is gender-neutral (which is great, as the site provides designer deals for all) and the site informs that users can utilize an amazon.com account as a sign-in for MYHABIT as well. Several notable benefits of using the site are listed under a section titled “become a member instantly.” On the bottom of the page, there are links to follow MYHABIT on Facebook and Twitter, which can be very helpful and informative for users. The simple layout is appealing and the listed benefits do an excellent job of drawing potential new site members in. The posted photo is a great seasonal visual of current trends and provide a visual preview of what will be offered once inside the site. The simple white and gray color palette give the page a sophisticated appearance all around. The only elements this page has that may be detrimental are the font used in the main text as well as the “Sign In” and “Join Now” buttons. The font appears less attractive than the header and tagline fonts, and to be out of sync with the sophisticated appearance of the page as a whole. The “Sign In” and “Join Now” buttons have a similar effect. Aside from those two small details, MYHABIT appears sophisticated, clean and definitely draws site visitors in. Once signed in to MYHABIT, the appeal continues. The header of the page is classy and sophisticated with the same color palette as the sign-in page. Although the layout is clean and the photographs of sale previews are gorgeous, the font still detracts from the overall feel. The small square pictures with a gray background bordering and presenting the sales is simple, but it almost appears to simple. The layout could benefit from a slight remodel/upgrade to display the sale preview pictures in a more refined manner in line with the rest of the site. Some screenshots are provided as a reference.
Moving forward from the appearance of the site, MYHABIT’s website offers visitors a large sum of information about the company, the products and services offered, policies, gift services, the MYHABIT blog called theFIX and much, much more. The “about us” section is really where the website transitions from “just another designer sale site” to really making the visitor/member feel as if the company is a friend. The use of rhetoric is excellent in maintaining brand and also explaining the ins-and-outs of the company in a concise manner. The tone is warm and inviting and provides the member an inside look at the people who make MYHABIT as great as this website portrays the company to be.
The MYHABIT website provided a large amount of information and painted a beautiful, museum worthy picture of the company. A quick web search revealed a lot more, and not necessarily in a good way. Simply searching for MYHABIT on Google provided over 52 MILLION results in .16 seconds. The first few results were standard, providing a link to the website, a link to the iTunes app store (https://itunes.apple.com/us/app/myhabit/id435253220?mt=8) to purchase their app (which is rated 4.5 out of 5 stars…impressive!), as well as Twitter, Pinterest and Facebook links to “follow” and “like” MYHABIT on multiple platforms. Digging further through the search results, Amazon.com, MYHABIT’s parent company, came up and provided “unbiased user reviews” of MYHABIT.com. Amazon reviews provided information that the company received an average of 3.4 out of 5 stars from 80 different reviewers. These initial results make MYHABIT appear more average and less dedicated than the company’s website led on. Further reading informed that, although the overall rating was 3.4, the reviews ranked “most helpful” and also the most recent reviews were majorly negative, 1-star reviews (http://www.amazon.com/Amazon-com-MYHABIT/product-reviews/B00881IN6G). Another search result listed just two below Amazon reviews on Google was for SiteJabber (http://www.sitejabber.com/reviews/www.myhabit.com). SiteJabber revealed many more dissatisfied customers with tales of the wrong product being sent three times, not informing members of shipping policy changes and damaged goods. Now, MYHABIT is a newer company that was only launched in 2011, so it is understandable that there would be glitches within the company regarding sending out products, shipping logistics and customer service, among other things. However, descending from a parent company like Amazon (a company known for excellent shipping and customer service), this information is unexpected and rather confusing. The fact that MYHABIT has a lot of competition (gilt.com, hautelook.com, etc.) makes customer satisfaction of the utmost importance to keep the company afloat. A web search did not provide more information about the company per say, but the search did offer information about customer satisfaction which speaks volumes about a company.
Searching periodicals and scholarly journals (academic resources) for MYHABIT revealed very similar information to the news search. It consisted mostly of announcements that Amazon had launched such a company and mentions related to E-Commerce competition, etc. The information is repetitive and not worth mentioning in depth.
Writing this critical analysis was very helpful in aiding me to form an opinion about MYHABIT as a company. I was very enlightened, and thankfully, because before this search, MYHABIT was on a pedestal on perfection and I felt almost unworthy. Through my research, it has become clear that MYHABIT is definitely still a company I would want to work for, and the fact that they have a few problems only inspires me with ideas to help better and further the company on the path to its ultimate goals. No company is perfect and MYHABIT is no exception to that rule. The issues presented about the company are minor and fixable. They seem to have a large following and a great presence on social media and all over the internet. They appear as dedicated as the company website would lead you to believe. I am very hopeful that I will somehow become a part of MYHABIT's future!
This is a mildly terrifying thought that I have on a regular basis. I know I can handle the corporate world and have confidence in all that I have to offer it…but this is a huge life change coming up! Frequently I wonder where I am going to settle, what company would be an ideal fit for me…and soon I am in 100% panic-about-the-future mode. I am SO thankful that I am currently enrolled in a course at my university called “Careers in Communication.” Although we are only halfway through the semester, I have already learned a great deal about perfecting my résumé, networking and hunting for the perfect job.
As I hunt for this seemingly mythical, picture-perfect job, I have learned that I need to be as critical of the companies I apply for as they will potentially be of me as a candidate.
Recently, I stumbled across a job opportunity that I feel would fit my recently graduated hand like a glove. The job is in Manhattan, my old stomping ground, and is for a company I trust to provide me with free 2-day shipping and great products for great prices. The parent company of the job listing is Amazon.com, specifically a subsidiary of Amazon called MYHABIT.com. The MYHABIT.com home page has a quick little blurb “about the company” that I feel would be helpful to share here.
“MYHABIT is a private fashion sale site offering up to 60% off hand-picked selections from designer and boutique brands. Founded by Amazon.com, MYHABIT sets a new standard in convenience, offering free, instant membership; fast, free shipping on U.S. orders as well as fast $25 international shipping to 50+ countries. The site also offers shoppers a complete fashion experience including 360-video shot on models, lavish photography and editorial segments.”
- The company’s website
- Internet searches
- News articles
- Periodicals
- Academic resources (i.e. EBSCO, etc.).
When a visitor lands on MYHABIT.com for the first time, he or she is greeted by a nice, simply laid out log-in page (see screenshot).There is a picture of a stylish couple cropped on the right-hand side of the page, a short tagline reading “Sought-after brands. Membership-only prices,” as well as two ways to sign-in/up. Appeal is gender-neutral (which is great, as the site provides designer deals for all) and the site informs that users can utilize an amazon.com account as a sign-in for MYHABIT as well. Several notable benefits of using the site are listed under a section titled “become a member instantly.” On the bottom of the page, there are links to follow MYHABIT on Facebook and Twitter, which can be very helpful and informative for users. The simple layout is appealing and the listed benefits do an excellent job of drawing potential new site members in. The posted photo is a great seasonal visual of current trends and provide a visual preview of what will be offered once inside the site. The simple white and gray color palette give the page a sophisticated appearance all around. The only elements this page has that may be detrimental are the font used in the main text as well as the “Sign In” and “Join Now” buttons. The font appears less attractive than the header and tagline fonts, and to be out of sync with the sophisticated appearance of the page as a whole. The “Sign In” and “Join Now” buttons have a similar effect. Aside from those two small details, MYHABIT appears sophisticated, clean and definitely draws site visitors in. Once signed in to MYHABIT, the appeal continues. The header of the page is classy and sophisticated with the same color palette as the sign-in page. Although the layout is clean and the photographs of sale previews are gorgeous, the font still detracts from the overall feel. The small square pictures with a gray background bordering and presenting the sales is simple, but it almost appears to simple. The layout could benefit from a slight remodel/upgrade to display the sale preview pictures in a more refined manner in line with the rest of the site. Some screenshots are provided as a reference.
 |
| The MYHABIT Login Page |
 |
| The MYHABIT Home Page |
 |
| Layout of MYHABIT Sale List |
Moving forward from the appearance of the site, MYHABIT’s website offers visitors a large sum of information about the company, the products and services offered, policies, gift services, the MYHABIT blog called theFIX and much, much more. The “about us” section is really where the website transitions from “just another designer sale site” to really making the visitor/member feel as if the company is a friend. The use of rhetoric is excellent in maintaining brand and also explaining the ins-and-outs of the company in a concise manner. The tone is warm and inviting and provides the member an inside look at the people who make MYHABIT as great as this website portrays the company to be.
The MYHABIT website provided a large amount of information and painted a beautiful, museum worthy picture of the company. A quick web search revealed a lot more, and not necessarily in a good way. Simply searching for MYHABIT on Google provided over 52 MILLION results in .16 seconds. The first few results were standard, providing a link to the website, a link to the iTunes app store (https://itunes.apple.com/us/app/myhabit/id435253220?mt=8) to purchase their app (which is rated 4.5 out of 5 stars…impressive!), as well as Twitter, Pinterest and Facebook links to “follow” and “like” MYHABIT on multiple platforms. Digging further through the search results, Amazon.com, MYHABIT’s parent company, came up and provided “unbiased user reviews” of MYHABIT.com. Amazon reviews provided information that the company received an average of 3.4 out of 5 stars from 80 different reviewers. These initial results make MYHABIT appear more average and less dedicated than the company’s website led on. Further reading informed that, although the overall rating was 3.4, the reviews ranked “most helpful” and also the most recent reviews were majorly negative, 1-star reviews (http://www.amazon.com/Amazon-com-MYHABIT/product-reviews/B00881IN6G). Another search result listed just two below Amazon reviews on Google was for SiteJabber (http://www.sitejabber.com/reviews/www.myhabit.com). SiteJabber revealed many more dissatisfied customers with tales of the wrong product being sent three times, not informing members of shipping policy changes and damaged goods. Now, MYHABIT is a newer company that was only launched in 2011, so it is understandable that there would be glitches within the company regarding sending out products, shipping logistics and customer service, among other things. However, descending from a parent company like Amazon (a company known for excellent shipping and customer service), this information is unexpected and rather confusing. The fact that MYHABIT has a lot of competition (gilt.com, hautelook.com, etc.) makes customer satisfaction of the utmost importance to keep the company afloat. A web search did not provide more information about the company per say, but the search did offer information about customer satisfaction which speaks volumes about a company.
Searching periodicals and scholarly journals (academic resources) for MYHABIT revealed very similar information to the news search. It consisted mostly of announcements that Amazon had launched such a company and mentions related to E-Commerce competition, etc. The information is repetitive and not worth mentioning in depth.
Writing this critical analysis was very helpful in aiding me to form an opinion about MYHABIT as a company. I was very enlightened, and thankfully, because before this search, MYHABIT was on a pedestal on perfection and I felt almost unworthy. Through my research, it has become clear that MYHABIT is definitely still a company I would want to work for, and the fact that they have a few problems only inspires me with ideas to help better and further the company on the path to its ultimate goals. No company is perfect and MYHABIT is no exception to that rule. The issues presented about the company are minor and fixable. They seem to have a large following and a great presence on social media and all over the internet. They appear as dedicated as the company website would lead you to believe. I am very hopeful that I will somehow become a part of MYHABIT's future!
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